Rishikesh – The Holy Land for Adventure Enthusiastic


RIshikesh is a wonderful city of Uttarakhand situated on the banks of River Ganga just 230 kms away from Delhi (approx. 6 hours drive) and an hour drive from famous Haridwar. It is primarily a favourite spot for all adrenaline rush lovers as it have a lot to offer.

Delhi as we all know is the capital city of India and a residence of more than a Crore population. A densely populated city, life is always at lightening fast speed, where everyone feels to be at war footing, offers bare minimum to freshen up. Hence, a place like Rishikesh which offers calmness, close to nature and away from all the hustle backed by all the famous adventure sports makes it a must visit.

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Just an over-night drive away from delhi, surrounded by green hills at top and flowing blue River Ganga making mellifluous sounds accompanied by many small and medium tributaries at bottom makes It a heaven on earth. Rishikesh off late has seen a tremendous upward shift for adventure lovers and tourists, Thanks to its affordable and warm hospitality, an explored but not exploited place, offering all types of staying experiences from camping to cottages to 5 star resorts all along the melodiously gliding River.

One prefers the place over others for few reasons, its serene surrounding which is pleasing to both eyes and ears, along with a culture of dance and bon-fire offered by resorts and camp sites, tasty food and of course the all famous adventure activities cliff jumping, rock climbing and rappelling for sudden adrenaline rush. Not to forget, just a few km away, one will find waterfall which adds another charm to this wonderful place and you can also opt for a small trek to the top to enjoy the sunrise and sunset view.


For all the adventure sports lover, who want to check their limits, rishikesh offers White Water River rafting which you can choose from 12km, 16km, or 24km, bungee jumping from the height of 83mts, Giant Swing from 83mtrs above river level, Flying fox which starts from a height of 120 mtrs and reaches a maximum speed of 160kmph.

Rishikesh is arguably the only place which offers so much to choose from, be it its serenity, delicious food, river side dining, adventure sports, close to city and of course the Famous uttrakhand hospitality. Surely makes it lovable place to many…

The grey shades of Holi



I was just sipping my tea and surfing twitter after a modest celebration of Holi with my near ones , I came across a Trending HASHTAG (#BLOCKSCHOOPWHOOP) apparently for an article written against HOLI festival and subsequently  hurting sentiments of many Holi Loving Hindus. HOLI is blissfully celebrated in Northern part of India, Majorly comes from Mathura & Vrindavan (the holy cities of Uttar Pradesh) also known as festival of Colors.

Undoubtedly, this festival is one of the most fun loving and vibrant one will ever find across cultures, but one has to accept, it is also disliked by the counter disciples citing personal reasons.

SCOOPWHOOP published an article on HOLI on March 13,2017 yes a year back “Holi Is The Worst Festival That Exists & I Can’t Pretend To Play Along Anymore”.     Now this is a headline that is definitely going to pinch to many and of course hurt many sentiments. To be sure, of the content, I visited the all famous blog, read the article and on the contrary to my belief, was completely disappointed by the content.

Completely one sided, with a focus to tarnish the image of festivals and mincing no words before writing. Felt like, it was written by a person, who just got immensely hurt by many throw-downs of color filled Balloons.

Holi is definitely a joyous festival in nature, people visits friends and relatives, apply Color(known as Gulal and Rang in Hindi) to both youngsters and elders, children likes to play with balloons throwing them on passerby’s, families celebrating the festivals with a combination of Dance on the floor and Gujiyaa(an Indian sweet dish specially prepared on the eve of Holi) in the plate.

But on the contrary, there is a set of people who are just not comfortable with the use of Color on skin(which is most of the time itchy on skin), prefers to stay inside the room(or within their comfort zone).

But there is another section of society which is forceful and aggressive in exercising the phrase “BURA NA MANO HOLI HAI” with some unwanted force looking to pull others out of their comfort zones.

In a recent incident, where Delhi University students were allegated with  throwing Sperm Baloons (yes you read it right) can never be endorsed in the name of “BURA NA MAANO HOLI HAI”, this is a doing of the lowest conduct deserving to be dealt with the toughest of the penalties possible.

We don’t argue that, what Schoopwhoop has written is right or not, but if trending hastags (#BANSCHOOPWHOOP) are right, then all the misconducts that we do by groping girls and women also deserve to be punished. We are also doing no right in seeing all good in the festival with one eye only and ignoring everything else.

A festival irrespective of religion and occasion, always advocate Love and affection to bring love and harmony in the society. Holi is not an exception and any kind of force and unwanted pleasure in the name of festival should always be dealt with all seriousness.



Breastfeeeding: Sexism-Taboo-Hypocrisy


“45.1% Children under age of 6 months are not breastfed exculsively in India”

Feb 28,2018, a Malyalam magazine “Grihalakshmi’s March edition cover page features an Image of a Women(South Indian Model – Gilu Joseph) feeding a child with uncovered breasts and staring into the camera. The undersigned quote on the page boldly says – “Mother Tells Kerala – Please stop staring, we need to breast feed”. Now this post has come across both harsh criticism and sane acceptance.

38,4% of India’s children under the age of five years are stunted, whereas 21% are wasted. Major reason behind high undernutrition among children is improper breastfeeding practices in the first year of birth.

Under such circumstances, if a magazine attempted a bold communication message to promote breastfeeding, that too in one of the states with high literacy such resistance coming from all over India reflects the problem.

The entire chaos has reflected that still a lot of work towards behavior change communication is to be undertaken which can result in acceptance of safe and public breastfeeding.

The hypocrisy around public display of breastfeeding is also evident from the fact that we are willing to observe breastfeeding in Country’s biggest blockbuster movie “Bahubali”. If the women is breastfeeding covering her breast then it is perceived as a symbol of motherhood that all of us are willing to embrace.

But as soon as the breast uncovers, the entire psychology takes a paradigm shift and it is seen from the eyes of sexist as a national tragedy.

We just refuse to accept that we are stalkers? Just ask a women you know, does she feels comfortable feeding while travelling, when many eyes stalk her as if she is inviting them for something, those eyes who have made india 3rd largest viewer of Pornography in india, those eyes who instantly make an mms famous, without being concerned about the life of that girl and what she might have to face.

The entire incident has indicated the level of Behavior Change Communication still required even in urban centres of the country without which we can not acheive the goal of ending malnutrition in the country.

Organic certification systems in India

India’s organic food market is anticipated to grow at a CAGR of over 25% during 2016-2021.

India’s organic food sector is estimated at Rs. 2700 crores (approximately USD 415 million) which stands at lesser than even one percent of the global organic food market estimated at about USD 90 Billion in 2015. Indian Organic food sector is primarily driven by Exports comprising about Rs. 2,100 crores and an organized sector domestic certified market estimated between Rs. 250 to Rs. 300 crores.

As India is heading towards increasing its organic production yet the farming community is not aware and clear about organic certification system. This article is about how farmers, promoting institutions or any other entity engaged in production of organic agriculture can certify their land as Organic.

There are two types of Certification systems which are popular in India.

Points of difference

Participatory Guarantee System

Third party certification

Meaning PGS is a quality assurance initiative that is locally relevant, emphasize the participation of stakeholders, including producers and consumers and operate outside the frame of third party certification. Certification shall refer to the procedure by which the accredited Certification Body by way of a Scope Certificate assures that the production or processing system of the operator has been methodically assessed and conforms to the specified requirements as envisaged in the National Programme for Organic Production.
Verification mechanism Farmers living in similar geographical areas inspect and verify each other’s process and confirms the adoption of standards. Verification of process is carried out by an independent third party which is accredited as per the concerned standards guidelines.
Certification fee PGS-India programme do not stipulates any fee, but Regional Councils and Local Groups may agree upon some fee structure to be paid by LGs to RC, depending upon the services being offered by the RC. The cost of third party certification is presented in the table below.
Markets covered Only meant for domestic markets. Certification standards are accepted across the countries depending upon the agreement in between countries on organic standards.
Suitability of the certificate PGS is more suitable in case where there is a moderate incremental margin for the PGS certified commodities based on the appreciation of market. Third party certification is more suitable where the commodities have either an export potential or market is willing to pay premium for the certified commodity.

In case farmers are willing to opt for PGS certification they can apply for the certificate through any of the Regional Councils nearby there area.

  1. Click here to access the list of Regional Councils.
  2. For third party organic certification, click here to access the list of Accredited Certification bodies in India.      

If you have any queries regarding Organic certification or need our support in getting your farmland certified. Share your inquiry through this form. 

India need more movies on climate change

Climate change is becoming the hot new subject slowly picked up by Bollywood

Our Planet has become warmer by 0.8°C because of climate change triggered by factors like pollution, greenhouse effect and depleting ozone layer. If the current practices continue, there is a 40% likelihood of our planet warming up to 4°C by the end of 21st century.

Although the issue of climate change is so grave and relevant to the entire human race yet there is very limited awareness among people about the problem and the role each of us can play to mitigate the risk.

In pursuit of creating a buzz about climate change in India, some of the directors have taken up the subject and are coming with stories in an attempt to raise awareness among the audience.

Three types of movies have been prepared which have touched these issues and seen different response from the audience.

  1. Kadwi hawaKadwi hawa has really shook the country to its core. The movie has showcased the impact of climate change over the life of small and marginal farmers in India. The director Nila Madhab Panda has presented the movie with sensitivity and seriousness the subject deserves. The veteran actors Sanjay Mishra and Ranvir Shorey has done full justice to their characters and added the flavor of serious acting the film required. Unfortunately, the film has not succeeded commercially much as the audience is not yet matured enough to appreciate the sensitivity and seriousness of the movie. Despite limited commercial success, the movie has made an impact among the sensitive audience of the country who cares for the subject. Also, the movie itself is a story which deserves to be communicated among the small and marginal farmers communities of India to promote adoption of sustainable agriculture practices.
  2. The flying JattThe Flying Jatt was a movie which was mostly remembered for its star cast (Tiger shroff and Jaqualine Fernandis) and dance tracks including “beat pe booty”. Although the movie created a buzz among the Indian audience and also received little commercial success but sadly the movie could do justice to the sensitive topic it picked up. The movie revolved around the issue of environment pollution where a superhero saves the world against a monster who thrives on pollution. Even the promotion or the trailers could not reflect upon the sensitivity of the problem and merely it was used as an object.
  3. Toilet ek prem katha

    The movie has hit the sweet spot of entertaining the audience as well as raising the awareness among audience. The movie has served the subject of open defecation through comedy genre in a manner that audience entered the theaters with an expectation of entertainment and went away laughing along with increased awareness on the issue. 

Despite whatever commercial success these movies gathered, the directors are to be appreciated for taking up the subject of climate change in front of Indian audience. More efforts are to be made on these lines with these experiences as movies can play a pivotal role in creating awareness among masses on climate change.